This month I had the privilege of hosting some of the most distinguished female real estate agents in NYC at Compass HQ. The theme of the event was entrepreneurship and I want to share some of the words of wisdom from our esteemed panelists. If you would like to join for a future panel discussion, please let me know and I will add you to the list. Many of my clients enjoy learning from the brightest minds in real estate.
Goal Setting: Set very specific goals with a reasonable time frame attached. Goal setting is a very significant factor in determining successful business outcomes. Without goal setting, there will be no growth or development in your business. Building a business without goal setting is like setting out on a journey with no starting or ending point. Goal setting is one of the big differences between entrepreneurs that are successful and those that seem to go nowhere or always start over.
Follow Up: Everyone likes to be pursued, rather than the pursuer. There's a reason that many people say that the fortune is in the follow-up. When you follow up properly with people, your reputation, and your business will benefit.
Team Building: Thriving enterprises employ a superior team filled with top talent. The key to a strong team is the awareness and acceptance of one another's strengths and weaknesses. Many of us cannot see past our egos to face our weakness so take a personality test to learn more about yourself. Be smart enough to know what you don't know and humble enough to lean on others for advice.
Branding: In this day and age everyone needs to have a personal brand. The key is authenticity. Trying to imitate another person’s brand will only lead to failure. Your voice matters as long as you stay consistent and focused. Speak to people you trust and who know you best, often times they will have great insight into what your brand can be. It is important to keep your brand relevant when looking for the next opportunity or looking to be recognized within your company.
My experience in real estate, especially over the past 4 years at Compass, has taught me a very important lesson and that is that the world of real estate is set up around abundance and not scarcity, and the key to success is creation and cooperation, not competition. I am happy I can share the knowledge of brokers I admire with you as my friends and close clients.